Case Study: Chevrolet drives Silverado EV awareness and engagement with VDX.TV Magnify

Chevrolet drives 97.5% VCR with VDX.TV

The automotive brand Chevrolet sought to extend the buzz from its Super Bowl commercial and generate mass awareness for its new Silverado EV. Their challenge was to find a technology platform that could drive both upper-funnel awareness and mid-funnel outcomes, like collecting potential customer leads. They partnered with the vendor VDX.TV and its TV Magnify solution to meet these goals.

VDX.TV implemented a multi-screen campaign for Chevrolet. The solution delivered ads with a QR code to CTV devices; scanning the code allowed users to interact with a mobile ad and a "Reserve Now" call-to-action. For users who did not scan, a re-messaging strategy was used on desktop and mobile. The VDX.TV campaign was highly successful, reaching over 10 million total users and achieving a 97.5% video completion rate. The QR code scan rate was twice the industry benchmark, generating significant engagement and hand-raisers for the brand.

Chevrolet