Case Study: Cadbury drives brand consideration with VDX.TV

Cadbury lifts VCR to 58.02% with VDX.TV

Cadbury, a multinational confectionery company, wanted to increase brand consideration during the Easter season. They partnered with vendor VDX.tv to create an interactive video-driven campaign that would connect with audiences in a playful and memorable way, amplifying their "Hide Them with Love" campaign messaging.

VDX.tv implemented its multi-frame and expandable ad units, which featured interactive tabs for exploring products and playing a game. This solution delivered a highly viewable and impactful video experience across desktop and mobile. The campaign achieved exceptional results for Cadbury, including a 58.02% video completion rate, which was 45% higher than the benchmark, and a 6.98% interaction rate.

Cadbury