Case Study: BMW achieves stronger omnichannel awareness and traffic with VDX.tv full video experiences

BMW drives new model awareness with VDX.TV and 100% verified viewability

BMW sought to raise awareness for the launch of its new 2 Series Gran Coupe model and complement its existing social media campaigns. The challenge was to reach a new, unique audience and influence household purchasing decisions through an innovative omnichannel approach. To achieve this, they partnered with VDX.tv to implement a full video-driven experience.

VDX.tv deployed a full video blend solution across desktop, mobile, instream, and OTT channels. The solution utilized VDX.tv's advanced interactive creative units, which showcased the car's features and included a strong call-to-action. This omnichannel strategy, powered by VDX.tv's proprietary data, successfully reached automobile intenders across all screens. The results were highly successful, including a 100% viewability rate, an 18.88% post-engagement click-through rate, and a 91.38% video completion rate on OTT units.

BMW