Case Study: Bizum boosts awareness and engagement with VDX.tv interactive ad formats

Bizum boosts interaction rate to 5.97% with VDX.TV

Bizum, a Spanish instant mobile payment company, sought innovative ways to drive usage of its new service for online purchases. Their challenge was to maximize audience reach across channels and educate consumers about the simplicity of its setup process in order to increase campaign awareness and bring users to their website to activate the service. They partnered with vendor VDX.TV to utilize its multi-frame ad formats.

VDX.TV implemented a multi-channel campaign using its interactive multi-frame units across desktop, mobile, and CTV. The solution, which featured a primary video tab and a secondary tab showcasing a setup process, was delivered on a CPV model guaranteeing 100% viewability. This strategy resulted in a 5.97% interaction rate, a 21-second in-view time, and a click-through rate that was two times higher than the client's benchmark. VDX.TV's formats exceeded the client's interaction KPI expectations by two to three times.

Bizum