Case Study: Barceló Hotel Group increases summer bookings with VDX.tv's video-driven travel solution

Barceló Hotel Group boosts summer bookings with VDX.TV, driving 1.4K bookings and 92.5K site visits

Barceló Hotel Group partnered with VDX.tv to increase summer bookings by reaching high-value travelers in Spain. The challenge was to engage an audience actively planning their trips and influence their booking decisions throughout the planning journey.

VDX.tv implemented its Influence Hotel Bookings solution using TV Magnify Surround to deliver a seamless, interactive ad experience across CTV, desktop, and mobile. This strategy, validated by Claritas, resulted in 92,500 site visits, 1,400 bookings, and conversion lifts of over 130%. VDX.tv's solution successfully drove awareness and direct reservations for the hotel group.

Barceló Hotel Group