Case Study: Arizona Office of Tourism boosts international traveler engagement with VDX.tv

Arizona Office of Tourism drives 1.3% engagement with VDX.TV

The Arizona Office of Tourism and its agency, Off Madison Ave, sought a turnkey solution to engage international travelers and increase consideration for Arizona. They partnered with VDX.tv to implement a targeted, video-driven advertising campaign that utilized in-language creative messaging to reach these high-value audiences.

VDX.tv employed its Full Video Experience solution, using geolocation and audience data to target travel intenders near airport hubs with direct flights to Arizona. The solution delivered personalized, interactive video ads in four languages across CTV and digital devices. VDX.tv's approach drove an engagement rate of 1.3%, which was 30% above the benchmark, successfully reaching the right audiences with a seamless brand experience.

Arizona Office of Tourism