Case Study: a multi-brand CPG company drives awareness and engagement for product launch with VDX.TV

a multi-brand CPG company drives 65.16% unique users reached with VDX.TV

A multi-brand CPG company sought to drive awareness and education for the launch of two new feminine hygiene products across multiple geographies. To meet this challenge, they partnered with VDX.tv to implement an omnichannel video solution.

VDX.tv created a full suite of engaging video ad units that ran across desktop, mobile, and instream. The solution utilized a cost-per-view model and proprietary targeting to reach relevant audiences. The campaign outperformed benchmarks, achieving a 65.16% unique user reach, over 141,000 billable views, an 8.25% engagement rate, and an average time spent of 15.07 seconds.