Case Study: a financial services company increases attention and brand recall with VDX.tv TV Magnify

a financial services company boosts purchase intent 50% with VDX.TV

The financial services company sought to improve the performance of its connected TV advertising. It partnered with VDX.TV to utilize its TV Magnify solution and VDX creative ad units to achieve greater attention and brand impact than standard CTV ads could deliver.

VDX.TV implemented its TV Magnify solution, which served a VDX CTV ad on a custom canvas and followed up with sequential messaging on personal devices. This approach resulted in a significant measurable impact for VDX.TV's client, including a 56% increase in attention, a 17% increase in brand recall, and a 50% increase in purchase intent.

Financial Services Company