Case Study: Absolute Medical Coding Institute achieves nearly doubled revenue and improved customer service with vCita

Absolute Medical Coding Institute - Customer Case Study

Absolute Medical Coding Institute (AMCI) is an online medical coding certification exam prep course led by Curriculum Director Camille Jackson. Faced with thousands of daily student emails and growing complaints about slow, email-based support, AMCI needed a customer-service–focused solution rather than a sales-oriented CRM — so they adopted vcita, a client-management platform with scheduling, payments, document sharing, and campaign tools.

vcita centralized AMCI’s conversations, simplified scheduling, enabled secure document delivery and mobile payments (including charging international students), and let the team run targeted campaigns. As a result of vcita’s tools, student feedback shifted to praise for customer service and instruction, and AMCI reports that revenue has almost doubled after improving its customer service.

Absolute Medical Coding Institute

Camille Jackson

Curriculum Director