Case Study: O2 creates brand-compliant AI assets and copy with VCCP's faith

O2 launches custom Gen-AI models with VCCP for faster brand content

O2, a telecommunications client of VCCP, faced challenges in deploying its brand character, Bubl, due to the high cost and time constraints of traditional asset creation. This limited Bubl's use to premium media campaigns. Additionally, the brand sought to ensure tonal consistency across all its written marketing communications.

VCCP's AI creative agency, faith, developed two custom Gen-AI solutions: The Bubl Generator and The Copy Checker. The Bubl Generator creates on-brand imagery of Bubl for use in reactive channels like social media and web, overcoming previous budget and time barriers. The Copy Checker analyzes text to ensure it complies with O2's tone-of-voice guidelines. This work by VCCP provided O2 with high-quality, consistent brand assets at speed, enabling marketing in ways that were previously impossible.

O2