Case Study: Shane Barker achieves influencer marketing mastery with VBOUT

Shane Barker - Customer Case Study

Shane Barker, a digital strategist and influencer marketing consultant, was featured on VBOUT’s V-cast to address common brand challenges in influencer marketing: how to find and vet the right influencers, craft effective pitches, negotiate fair deals, diversify across channels, and accurately measure ROI and attribution.

On VBOUT’s V-cast Shane presented a practical solution—focus on micro-influencers, run multi-platform campaigns, use tools like Grin, influencer.co and HypeAuditor, personalize outreach, and track performance with dedicated landing pages, coupon codes or affiliate links. The VBOUT episode delivered an actionable playbook that helps brands boost engagement, improve campaign efficiency and achieve measurable results through better attribution and ROI.

Shane Barker

Shane Barker

Digital Strategist