Case Study: Producers Market achieves Instagram lead-gen success and global buyer traction with VBOUT

Producers Market - Customer Case Study

Producers Market, an agri‑tech startup digitizing the agricultural value chain over blockchain, faced the challenge of generating reliable leads for small producers and proving a scalable way to connect farmers directly with distributors, retailers and consumers. On VBOUT’s Top Marketer V‑cast, co‑founder Keith Agoada described the need to build trust and visibility for producers without relying on large ad budgets.

Producers Market implemented an Instagram‑first storytelling strategy—authentic farm photos and videos, curated content, a simple website and a bio link—that turned modest follower counts (4,000–5,000) and ~500 active interactions into real business: inbound buyer inquiries from across 25 countries and a number‑one Google ranking for “Organic avocados Mexico,” beating major brands. VBOUT showcased this playbook on its platform, highlighting how Producers Market scaled the approach across multiple producers, avoided paid ads, attracted buyers and investor interest, and grew to a 20‑person team.

Producers Market

Keith Agoada

Co-Founder