Case Study: Mailjet scales into a worldwide brand with VBOUT

How to Scale to a World Wide Brand

Mailjet, an email service provider for teams, needed to scale beyond its developer-first roots and grow into a worldwide brand while serving both marketing and transactional email users. As its audience expanded across startups, agencies, and enterprise customers, it needed stronger content marketing, SEO, partner channels, and a more unified product experience.

VBOUT highlighted Mailjet’s approach of combining a responsive drag-and-drop email builder, MJML-based templates, transactional SMS, API and SMTP infrastructure, and all-in-one marketing/transactional capabilities. The company also leaned on SEO, thought-leadership events, partnerships with platforms like Microsoft Azure and Google Cloud, and automated lead nurturing to drive growth; Mailjet reported reaching 100,000 customers globally, supported by a 20-person marketing team and the ability to send tens of millions of emails per hour.

Mailjet

Miles DePaul

Head of Marketing