Case Study: Advocado achieves top-down brand adoption and rapid scaling with VBOUT

Advocado - Customer Case Study

Advocado is an ad-tech startup that fingerprints TV commercials to trigger real-time Google search ads, turning TV impressions into immediate intent signals. On VBOUT’s V-cast, Advocado’s founders explained their primary challenge: winning initial brand adopters and proving a scalable channel strategy across agencies, broadcasters and local markets so they could bridge traditional TV reach with digital precision.

On VBOUT’s V-cast Advocado outlined its solution—a tag-and-watermark system that detects live TV ads and makes instant bid adjustments in Google—then described the real-world impact: deployment with roughly 10–12 brands, a headline-making Super Bowl activation for Avocados from Mexico that drove strong PR and agency leads, national launch out of beta, and a growing team (14 people) with clear revenue traction and channel partnerships. VBOUT’s V-cast helped amplify Advocado’s story and early successes to potential partners and customers.

Advocado

Brian Handrigan

Board of Directors