Case Study: a leading digital agency improves link building margins with Vazoola

Digital Agency improved link building margins, enabling them to onboard more clients and expand their business

Salt Lake City Agency, a medium-sized digital agency based in Salt Lake City with 20 employees, was only earning about 20% margin on its link building services and felt they were leaving money on the table with their existing reseller. Their current provider delivered late, offered low-quality links and weak reporting, and the rudimentary platform created extra work for the account team. Vazoola entered the picture with its Bounty Express service.

Vazoola helped the agency begin with a few clients and then move all remaining accounts over within two months. Link spend dropped from $144,000 to $90,000, links met DA and DR 30+ targets, delivery was faster, and client rankings improved more quickly. As a result, the agency’s margins improved, account manager workload decreased, and they were able to focus more resources on growing the business.