Case Study: Opendoor achieves 2x consumers reached and 2x total engagements with VaynerMedia organic social strategy

Opendoor reaches 2x more consumers with VaynerMedia

Opendoor partnered with VaynerMedia to increase their social media presence and drive brand awareness among their key demographic of home buyers aged 55 and older. The challenge was to build relevance and engagement with this audience through a more effective organic social strategy.

VaynerMedia implemented a culture-first approach, significantly ramping up content generation across multiple platforms. Their strategy included identifying top-performing organic posts for paid amplification and utilizing Comments as Creative to extend reach. This solution resulted in Opendoor reaching twice as many consumers at a significantly lower spend and achieving double the total engagements compared to their 2023 campaigns.

Opendoor