Case Study: Sheehy Volkswagen of Springfield achieves double new-vehicle sales, 117% increase in inventory turns and #1 regional ranking with vAuto

Sheehy Volkswagen of Springfield - Customer Case Study

Sheehy Volkswagen of Springfield, part of the Sheehy Auto Stores group, faced the challenge of turning a seven-figure showroom renovation into sustained new-vehicle sales growth in a competitive, price-transparent online market. General Manager Russ Zakeri needed a faster, data-driven way to stock, price and merchandize the right new vehicles, so he adopted vAuto’s Conquest new-vehicle inventory management and pricing system.

By using vAuto Conquest to set pricing rules, monitor market positioning and rapidly update prices and incentives, Sheehy VW doubled monthly new retail sales (from 70 to 150), increased inventory turns from 3 to 6.5 per year (a 117% increase), rose to the #1 VW dealer in the region and achieved a fourfold improvement in regional market share. Zakeri credits vAuto’s Conquest with delivering the market insights and speed to capture more allocation, sell more cars and boost profitability.

Sheehy Volkswagen of Springfield

Russ Zakeri

Managing Partner