Case Study: Roberts Toyota achieves 50% increase in used-car gross profit with vAuto's ProfitTime GPS

Roberts Toyot - Customer Case Study

Roberts Toyota, a family-owned dealership and the #1 dealer in Columbia, TN, faced a shifting used-car market that made their previous 60-day turn rule and inventory processes ineffective. They had been using vAuto’s Provision for used-vehicle management but moved to vAuto’s ProfitTime GPS to gain better appraisal accuracy, dynamic pricing, and more strategic acquisition capabilities.

vAuto implemented ProfitTime GPS to provide variable management, appraiser performance monitoring, and profitable pricing recommendations, plus seamless integration with Kelley Blue Book® Instant Cash Offer. The result: increased appraisal accuracy, a 50% increase in used-car gross profit, expanded acquisition channels, lower cost-to-market, and improved ROI — demonstrating that vAuto’s ProfitTime GPS materially boosted Roberts Toyota’s profitability.

Roberts Toyota

Paul Caruana

General Sales Manager