Case Study: Nissan of Cookeville achieves 22% faster inventory turn and 30% more new car sales with vAuto

Nissan of Cookeville experienced by expanding its market using Conquest

Nissan of Cookeville, a Tennessee franchise led by Managing Partner Mike Rezi, faced the challenge of growing beyond a small local market and competing with nearby metros like Nashville, Knoxville and Chattanooga. The dealership needed faster, data-driven ways to stock and price new vehicles, manage changing rebates and incentives, and attract online shoppers — needs they addressed by adopting vAuto’s Conquest solution.

With vAuto’s Conquest providing live market insights, market-based pricing, smarter stocking guidance and streamlined rebate updates, Nissan of Cookeville dramatically improved performance: a 22% faster turn, roughly a 30% increase in new-car sales (retail new-vehicle volume was cited as rising from about 20 to 125 units per month), market-share performance three times the average dealer, and stronger trades and gross profit. vAuto’s tools also simplified operations and helped the dealership pull customers from larger competitors.

Nissan of Cookeville

Mike Rezi

Managing Partner