Case Study: Niello BMW achieves faster new-car turns and tripled leads with vAuto Conquest

Niello BMW - Customer Case Study

Niello BMW in Sacramento, led by General Manager Paul Suchanek, was performing well across departments but needed to elevate its new‑car business—reducing expenses and better managing a multimillion‑dollar new‑vehicle investment. To tackle this challenge, Niello BMW turned to vAuto and its new‑car solution, Conquest, for live market insights and smarter stocking.

vAuto Conquest provided real‑time market data to build the right vehicles (down to color and options), limit aged inventory, reduce monthly floor‑plan expense, proactively execute dealer trades, and optimize online listings. As a result, Niello BMW increased new‑car turn, met OEM objectives and earned more factory bonus money, saw improved inventory levels and optimization, and tripled lead counts after implementing vAuto Conquest.

Niello BMW

Paul Suchanek

General Manager