Case Study: Kuni Automotive Group achieves 93% increase in used vehicle sales with vAuto

Kuni Automotive Group - Customer Case Study

Kuni Automotive Group’s Kuni Honda in Vancouver, Washington needed to overhaul its used-vehicle operations—moving away from negotiation-heavy, undocumented pricing toward a market-driven, documentation-based, and more transparent sales process. To do that, Kuni adopted vAuto tools, including Provision, Conquest, and the Kelley Blue Book Price Advisor Report, for its Used Car franchise department.

Using vAuto, Kuni implemented a market-driven pricing and merchandising workflow that put the right cars at the right prices at the right times. The vAuto solution produced measurable gains—most notably a 93% increase in used vehicle sales, the most profitable months Kuni Honda has ever seen, reduced negotiation, and higher gross retention per unit.

Kuni Automotive Group

Greg Goodwin