Case Study: DCH Ford of Eatontown boosts used-car profits and inventory with vAuto Stockwave

How to Stay Ahead of the Wholesale Competition

DCH Ford of Eatontown, led by General Manager Michael Hall, faced the common wholesale challenge of distinguishing smart buys from overpriced or ill-fitting inventory in a competitive market. To improve wholesale sourcing, the dealership turned to Stockwave, the wholesale sourcing tool from vAuto, to get live market insights and align purchases with what actually sells in their market.

Using vAuto’s Stockwave and its ProfitTime buying plan, the dealer refined sourcing to fill inventory gaps, avoid overpaying, and increase turn rates. The result: a record 2020 used‑car volume at DCH Ford of Eatontown — used cars outsold new for the first time — and broader benefits reflected in vAuto’s data (more than 50% of Stockwave users report changed buying habits, 68% say it makes them more strategic, 64% say they no longer overpay, and 56% participate in more auctions).

DCH Ford of Eatontown

Michael Hall

General Manager