vAuto
35 Case Studies
Case Study: Hansel Auto Group achieves data-driven inventory management and faster new-car turn with vAuto Conquest
A vAuto Case Study
Hansel Auto Group - Customer Case Study
Hansel Auto Group in Petaluma faced a mismatch between its new‑car inventory and local market demand, and Executive General Manager David Long needed a data‑driven way to buy and market the right vehicles. To solve this, Hansel implemented vAuto’s new car solution, Conquest™, to replace guessing with live, local market data and real‑time insights.
Using vAuto Conquest, Hansel now makes confident stocking and merchandising decisions, gains better online visibility, wins more advantageous dealer trades, and has improved inventory management and increased new‑car turn. vAuto’s live market analytics helped Hansel target the right configurations and prices, giving the dealership a measurable competitive edge.
Open case study document...
Hansel Auto Group
David Long
Executive General Manager