Case Study: Germain Motor Company achieves 20% increase in used vehicle sales and 30%+ net profitability boost with vAuto

Germain Motor Company - Customer Case Study

Germain Motor Company, led by John Malishenko in Columbus, Ohio, needed to sharpen its store-specific used vehicle strategy to drive more deals and meet growth and profitability goals. To do that they partnered with vAuto, using Provision along with Conquest and the Kelley Blue Book Price Advisor Report to better price and source inventory.

vAuto’s tools gave Germain Motor Company data-driven guidance on pricing and stocking, which sharpened their strategy and execution across stores. As a result, the dealer is on track for a record year with a 20% increase in used vehicle sales and a more than 30% boost in net profitability.

Germain Motor Company

John Malishenko

Germain Motor Company