Case Study: Murgado Automotive Group achieves faster reconditioning and higher used-car turns with vAuto iRecon

Dominating the Market Through Better Recon

Murgado Automotive Group, with 18 rooftops across Florida, Illinois and New Jersey, turned to vAuto to address slow, outdated reconditioning processes that were limiting vehicle turn and profitability. A long-time Provision® client (10+ years), the group needed a solution to make recon more efficient, accountable and faster to get cars to market.

vAuto implemented iRecon—housed directly in Provision and ProfitTime GPS—to pinpoint inefficiencies, streamline every step of the process, and improve cross-team communication and accountability. Rolled out across all 18 rooftops, iRecon sped up merchandising, increased used-car turn, elevated service productivity and delivered measurable operational and profit improvements for Murgado Automotive Group.

Murgado Automotive Group

Curtis Thompson

Service Director