Case Study: Central Houston Nissan improves new car pricing and inventory management with vAuto Conquest

Central Houston Nissan - Customer Case Study

Central Houston Nissan needed a better way to price its new cars online. With roughly 700 new vehicles in stock, Bobby Sims and his team previously had no set strategy and were manually checking competitors’ websites to see which cars were priced competitively. The dealership used vAuto’s Conquest product to bring structure to its new-car pricing and inventory approach.

With vAuto’s Conquest, Central Houston Nissan was able to establish a clear pricing strategy and react more effectively when certain cars were hot in the Houston market. The team could also shift advertising spend to those vehicles, helping attract more customers across the area and generate more internet leads. Bobby Sims said he “couldn’t imagine handling that many cars without a tool like vAuto’s Conquest.”

Central Houston Nissan

Bobby Sims

Platform Digital Director