Case Study: Central Automotive Group achieves #1 market position and doubles new-car turn with vAuto Conquest

Central Automotive Group - Customer Case Study

Central Automotive Group in Houston needed to overhaul its new-car pricing process after its Platform Digital Director spent too much time manually checking competitors’ websites. They engaged vAuto and its Conquest new-car solution to provide a live market view and market-specific pricing so pricing decisions could be faster and more data-driven.

vAuto implemented Conquest with a smooth integration (no inventory-feed or pricing hiccups) and centralized real-time competitive insights and digital marketing across roughly 700 new cars. As a result, Central Automotive Group became the #1 dealer in their market, doubled new-car turn, and boosted overall efficiencies.

Central Automotive Group

Bobby Sims

Platform Digital Director