Case Study: Propel grows from $600M to $1B with Vault49

Propel grows revenue from $600 million to $1 billion in 10 months with Vault49

The customer Propel, a water brand, faced the challenge of moving beyond functionality to achieve ambitious growth goals and find a more distinct role in people's lives. The vendor Vault49, a brand and innovation agency, was engaged to help.

Vault49 implemented a solution that transformed Propel into a culturally connected fitness brand. This shift was translated across innovation, identity, packaging, and campaign tools designed for retail, fitness, and social spaces. The impact was significant, with Propel's revenue growing from $600 million to $1 billion within ten months of launch, reaching its target in record time.

Propel