Case Study: Campbell’s achieves new growth in sauces and wellness with Vault49

Campbell’s extends into 2 new growth platforms with Vault49

The customer Campbell's faced the challenge of staying culturally relevant as eating habits shifted, needing to prove the iconic brand could grow beyond its traditional soup aisle presence. To address this, they partnered with brand and innovation agency Vault49 for innovation, visual identity, and packaging design services.

Vault49 developed two distinct innovation platforms: a new line of cooking sauces to become an indispensable cooking companion and a new soup platform with a contemporary wellness visual identity. This work provided Campbell's with two credible new platforms for growth, successfully expanding its role in both everyday cooking and contemporary wellness while maintaining its iconic brand identity.

Campbell’s