Case Study: mediaTrust achieves faster, more accurate media monitoring transcripts with Vatis Tech

The first media monitoring company in Romania, approved as a FIBEP member since 2004

mediatrust, the largest media monitoring organization in Romania, faced the challenge of finding a more accurate and affordable speech-to-text solution. Their objectives were to create highly accurate transcripts to monitor brand mentions and to handle large volumes of audio data, as alternatives like Google were expensive and delivered questionable results. They turned to Vatis Tech for a speech-to-text API solution.

Vatis Tech implemented a tailored speech model trained on mediatrust's own audio data, achieving an accuracy rate of over 95% for Romanian media content. The solution transcribes one hour of audio in under 10 minutes. This resulted in cost savings of up to 4x compared to other tech solutions and 10x compared to manual transcription, while also creating new business growth opportunities through improved productivity and high-quality content.

mediaTrust

Bogdan Apostol

Chief Executive Officer