Case Study: Євротек refreshes Arsen supermarket brand with Vataga Agency

Євротек refreshes Arsen supermarket brand with Vataga Agency after 17,352 reviews and 558 interviews

Євротек, the owner of the 'Arsen' supermarket chain, faced a challenge with its outdated brand identity and chaotic in-store navigation after years without updates. This lack of a modern and cohesive visual language negatively impacted customer experience and made it difficult to compete. They engaged Vataga Agency for a comprehensive rebranding, which included services like concept development, a new brand identity, and a full brand book.

Vataga Agency began by conducting extensive research, including over 17,000 reviews and numerous interviews. Their solution involved modernizing the existing logo, introducing a new color scheme to emphasize freshness, and implementing a clear system for navigation and staff uniforms with color-coded departments. The result was a complete visual upgrade across all customer touchpoints, successfully breathing new life into the brand to attract new customers and improve the existing supermarkets.

Євротек