Case Study: Radyvylivmoloko refreshes Radymo’s dairy brand identity with Vataga Agency

Radyvylivmoloko refreshes its Radymo brand identity in 2020 with Vataga Agency

Radyvylivmoloko, a dairy company based in Western Ukraine, needed to update the visual identity for its "Radymo" trademark to make it more recognizable and credible. The company tasked Vataga Agency with this brand refresh, specifically requesting a new logo design and concept development to better represent their traditional, farm-fresh products.

Vataga Agency developed a simple and modern solution centered around a new logo. They replaced the existing lettering with a more readable grotesque font and placed it on a distinctive orange shape to ensure high visibility across various media. The resulting corporate style was clean and straightforward, utilizing thematic photography and orange accents. This redesign by Vataga Agency successfully provided the brand with a more believable and modern identity.

Radyvylivmoloko