Case Study: Pripravka refreshes premium spice packaging with Vataga Agency

Pripravka refreshes Exclusive Professional packaging in 2020 with Vataga Agency

Vataga Agency was hired by Pripravka to update the packaging for its 'Exclusive Professional' spice mix series. The challenge was to create a new design that was concise, reserved, and simplistic while highlighting the product's premium qualities and maintaining a consistent visual style with the brand's previously designed series.

The solution from Vataga Agency used an elegant chocolate-brown color as the base to continue the established visual style. They incorporated bright, noticeable food-style imagery to differentiate products within the series and to evoke a sense of restaurant professionalism. A combination of a matte base for a natural tactile feel and glossy varnish details to accentuate key elements resulted in a sophisticated and premium packaging design.

Pripravka