Case Study: Pripravka refreshes its brand identity with Vataga Agency

Pripravka refreshes brand identity after 17 years with Vataga Agency

Pripravka, a market leader in natural seasonings and spices, had significantly expanded its product range beyond its original category over 17 years. To reflect this growth and modernize its visual identity, they engaged Vataga Agency for a logo redesign and brand identity update. The challenge was to refresh the highly recognizable logo to better associate with the culinary use of its products while maintaining brand equity.

Vataga Agency's solution was to preserve and modernize the existing logo, removing superfluous elements and adding a spatula image to directly evoke cooking. They introduced a modern geometric grotesque signature and a neutral frame for versatile packaging use. By executing this strategic visual update, Vataga Agency successfully refreshed the brand's identity to better represent its expanded culinary product offerings.

Pripravka