Case Study: Pripravka refreshes Bors soup seasoning packaging with Vataga Agency

Pripravka redesigns Bors soup packaging in 2021 with Vataga Agency

The customer, Pripravka, a long-time leader in natural spices, faced the challenge of modernizing the packaging for its "Bors" soup seasoning while retaining its homemade soup associations. The vendor, Vataga Agency, was engaged to provide packaging design and concept development services for this product.

Vataga Agency implemented a solution that focused on the soup itself, making it the central object of the new design to instantly appeal to the appetite. The redesigned packaging used a red background to suggest a hot dish and included expressive vegetables as ingredient hints. The vendor successfully modernized the packaging while preserving the product's traditional identity.

Pripravka