Case Study: ChemElements builds a healthier salt brand with Vataga Agency

ChemElements launches LiteSel healthy salt landing page with Vataga Agency and highlights 5 grams daily salt norm

ChemElements, a company in the health food sector, approached Vataga Agency to design a landing page and logo for their new product, LiteSel healthy salt. Their challenge was to create a brand identity that conveyed safety and trust while also educating consumers on the health risks of excessive sodium consumption and the benefits of their reduced-sodium, potassium-enriched alternative.

Vataga Agency developed a logo with geometric shapes that hint at international quality marks to establish LiteSel as a new standard. For the landing page, they implemented an educational manifesto-style concept instead of a direct sales pitch, using clear visuals and data to highlight the problem of salt overconsumption. This solution successfully positioned the product as a trustworthy health choice and aimed to change consumer eating habits.

ChemElements