Case Study: ChemElements builds a distinctive brand identity with Vataga Agency

ChemElements builds a new brand identity in 2019 with Vataga Agency

ChemElements, a joint Ukrainian-German producer of high-purity mineral salts, needed a visual identity system to match their existing logo for customer and consumer communication. They engaged Vataga Agency for brand identity and a brand book to help them stand out in a market with monotonous and mundane visual communication.

Vataga Agency developed a distinctive identity centered on a simplified salt crystal in the form of a triangle, which could change in color and content. This solution shifted the brand's focus to the value and positive change it brings, resulting in a positive brand character that made ChemElements easily recognizable and allowed it to stand out from the competition.

ChemElements