Case Study: Bukhta Vikinhiv builds a playful amusement park brand with Vataga Agency

Bukhta Vikinhiv builds a children’s amusement park brand with Vataga Agency and 40+ dinosaur attractions

Vataga Agency was hired by Bukhta Vikinhiv, a hotel and recreation complex, to develop a brand identity for its new outdoor amusement park, URURU. The challenge was to create a logo and comprehensive branding system that would successfully communicate with both children and adults, establishing a playful and engaging tone for the park's wide variety of attractions.

The solution from Vataga Agency involved creating a series of simple, cute, and memorable characters. The resulting dynamic logo incorporates these characters' signature colors and features, allowing it to assimilate different characters. This flexible identity, complemented by a 'wave' element hinting at the park's fun activities, provided a cohesive and appealing brand for the new park.

Bukhta Vikinhiv