Case Study: abmk refreshes its brand identity with Vataga Agency

abmk refreshes its brand identity after 14 years with Vataga Agency

abmk, a contemporary architecture firm, required a logo and brand identity update to better reflect its expanded services and appeal to both Ukrainian and international clients. The firm enlisted Vataga Agency for rebranding services to create a simple and distinctive new visual presentation.

Vataga Agency developed a solution centered on a lowercase name treatment to avoid transliteration confusion between Cyrillic and Latin alphabets. The new logo features a linear red banner that outlines space, mirroring architectural drawings, and a concise font to ensure it doesn't dominate technical documents. This rebrand by Vataga Agency successfully provided abmk with a cohesive and internationally adaptable corporate identity.

Abmk