Case Study: 03:00 Foundation updates its museum brand identity with Vataga Agency

03:00 Foundation refreshes brand identity with Vataga Agency using 2-line and 1-line Braille patterns

Vataga Agency was hired by the 03:00 Foundation, a museum in Kyiv known as "Three After Midnight" that employs blind guides and hosts events in the dark. The customer needed to update its logo and establish a clear brand identity to support the opening of a new branch in Lviv, with a key requirement being to keep the logo as recognizable as possible.

The solution implemented by Vataga Agency involved creating an umbrella brand strategy. They redesigned the logo into a round shape symbolizing care, which incorporated the "03:00" text and its Braille translation. They also introduced a brand mascot named Dot and a pattern made from Braille letters. This updated brand identity was applied across all advertising, communication, and souvenir materials to create a cohesive and multifaceted look for the foundation.

03:00 Foundation