Case Study: Bank of Georgia grows private banking clients with Vasterra’s digitalization strategy

Bank of Georgia accelerates private banking client growth with Vasterra

Bank of Georgia sought to use digitalization to attract more clients to its Private Banking division. To address this challenge, they engaged the vendor Vasterra for a consulting project.

Vasterra conducted qualitative and quantitative research with existing and potential customers and analyzed competitor methods. They tested MVP solutions on a focus group and ultimately developed a compliance digitalization strategy for the bank, along with preparing marketing materials to promote the new solution.

Bank of Georgia