Case Study: OFFF brings its 2023 festival to life with Vasava’s dynamic visual identity

OFFF inspires 4,500 visitors per day with Vasava

The customer, OFFF, a globally renowned design festival in Barcelona, required a new visual identity for its 2023 event that moved beyond a traditional logo to truly reflect its audience's dynamic, three-day experience. Vendor Vasava was engaged to provide a comprehensive rebranding and visual identity service.

Vasava's solution was to create an ever-changing visual identity centered on a 3D hero character named CUBE, which represented the festival's diverse audience and their journey through the creative process. Collaborating with Found Studio for 3D imagery and Combustion Studio for sound design, Vasava developed a flexible system of animation and behavior for the character across different stages. The result was a highly successful festival that drew 4,500 visitors per day from 65 countries and featured 78 international speakers, achieving Vasava's goal of nurturing their own creative souls while delivering immense creative freedom.

OFFF