Case Study: Flax+Kale achieves a flexible, unified brand identity with Vasava’s custom Paradis typography

Flax+Kale builds a flexible brand identity with Vasava and 200+ languages

Flax+Kale, a food-tech brand promoting a flexitarian lifestyle, faced a challenge as their business expanded into multiple ventures including restaurants, retail foods, and grocery stores. They needed a new, unified brand identity that could work across these different business verticals while maintaining a recognizable core. They approached the vendor Vasava for a typography and branding solution.

Vasava designed a custom corporate typeface named Paradis, which included integrated "Flexi Letters" via OpenType technology for added flexibility and expression. The solution also featured an accompanying icon font, Paradis Icons, for their hospitality business. This typographic system provided a unified yet adaptable language for all of Flax+Kale's communications, ensuring the brand remained modern, elegant, and ready for international expansion. Vasava created a cohesive identity that could dynamically work across the client's diverse business models.

Flax+Kale