Case Study: Bancolombia champions ocean sustainability with Vasava's "La Cuenta del Mar" campaign

Bancolombia launches La Cuenta del Mar across 4 countries with Vasava

Bancolombia, a major financial group in Latin America, sought to launch a legitimate sustainability initiative to combat greenwashing and raise awareness for the critical situation facing the world's oceans. The challenge for vendor Vasava was to define a strategy and creative proposal that communicated this message with hope and empathy rather than negative or apocalyptic tones.

Vasava created "La Cuenta del Mar" (The Sea's Account), an unprecedented banking product where funds are allocated to ocean preservation. The campaign used a positive, visually striking 360-degree approach across TV, radio, OOH, and social media, featuring the sea and its people in full splendor. Vasava's solution achieved tremendous impact and excellent results, reaching a massive audience across the four countries where Bancolombia operates.

Bancolombia