Case Study: Atlético de Madrid revitalizes its legacy and fan identity with Vasava's rebranding

Atlético de Madrid unifies its brand architecture with Vasava in 2024

Atlético de Madrid faced the challenge of modernizing its visual identity while honoring its rich history, needing to balance its legacy with a forward-looking vision. The club partnered with Vasava, who provided a comprehensive rebranding service to recover its iconic historic crest and redefine its brand architecture.

Vasava's solution involved reinstating the beloved 1947-2017 crest and developing a new visual and sonic identity, including the custom "Manzanares" typography. This successfully strengthened the emotional connection with fans, provided clarity in brand architecture, and created a cohesive brand presence across all touchpoints, preparing the club for future growth.

Atlético de Madrid