Case Study: Connection achieves 138.5% more deal registrations with Vartopia

Connection boosts deal registrations 138.5% with Vartopia

The customer, Connection, faced significant challenges in managing deal registrations across its large sales force and numerous vendor partners. With 200 different manufacturer portals to navigate, the process was inefficient, lacked visibility, and created a "black hole" for tracking expiring deals and pending responses. This lack of a centralized system hampered forecasting and reduced profitability, leading Connection to seek a solution from the vendor Vartopia.

Vartopia provided a centralized platform that integrated all the unique manufacturer deal registration systems into a single, unified point of submission and management. This solution enabled Connection's sales reps to register their own deals instantly, greatly improving data quality and timeliness. The implementation by Vartopia resulted in a 138.5% increase in deal registration submissions, a 119.2% rise in approval rates, and a 63.6% boost in total revenue, validating the investment with significant and immediate ROI.

Connection