Case Study: RCS MediaGroup achieves seamless, high-performance paywall integration with Varnish Software

Varnish API & Web Acceleration with Advanced Paywall solution

RCS MediaGroup, one of Italy’s largest multimedia publishers (home to titles like Corriere della Sera and La Gazzetta dello Sport), needed a scalable, reliable paywall that could integrate with existing systems without degrading performance as it expanded digital subscriptions. The challenge was to add advanced access control for premium content while preserving fast delivery under high traffic and working with the publisher’s subscriber and content categorization services.

Allenta implemented Varnish API & Web Acceleration with its Advanced Paywall layer, using Varnish Cache Plus, VMODs, signed cookies and a high-performance key-value store to enforce access rules at the caching edge. The result was a seamless integration with RCS’s backend that maintained high-speed delivery for paywalled content, supported features like Google AMP Access, and created a flexible framework for ongoing enhancements and future revenue workstreams.

RCS MediaGroup