Case Study: MotorTrend Group saves 10–15 hours of engineering effort daily with Varnish Software's Varnish Enterprise

Using Varnish Enterprise for efficient, centrally managed caching, MotorTrend saves 10-15 hours of engineering effort daily

MotorTrend Group, the world’s largest automotive media company with 26 million monthly digital uniques and two billion monthly content views, faced an inefficient, error-prone caching workflow: engineers had to SSH into 10–40 server instances per site to clear caches multiple times daily after editorial changes. They needed a centralized, automated cache-control solution that would also integrate cleanly with their Akamai CDN.

MotorTrend implemented Varnish Enterprise—building a Varnish cluster with an entry load balancer and using the Akamai Connector—backed by professional Varnish support. The single point of cache control automated purges, reduced manual errors, and cut engineering effort by roughly 10–15 hours per day while delivering consistent, low‑maintenance performance and improved scalability.

MotorTrend Group

Alex Stoica

Senior Infrastructure Engineer