Case Study: Volvo Cars achieves faster, more realistic car design testing with Varjo mixed reality

Volvo Cars does in a day what used to take weeks with Varjo

Volvo Cars, an automotive manufacturer, sought to evaluate future car designs and UX concepts before building physical prototypes. They partnered with Varjo, using its mixed reality headset, to overcome the challenge of performing realistic design studies without costly and time-consuming tool changes.

Varjo's mixed reality solution allowed Volvo Cars to perform photorealistic design evaluations by seamlessly adding virtual elements to a real car during an actual test drive. This enabled Volvo to iterate concepts quickly, saving a significant amount of money and reducing processes that normally took weeks to a single day. The unprecedented realism provided by Varjo also allowed for unique user research with integrated eye tracking, giving designers more faith in their evaluation results.

Volvo Cars