Case Study: Phiaro achieves faster, lower-cost drivable concept car prototyping with Varjo mixed reality

Phiaro showcases a drivable concept car with Varjo, drawing 450+ OEM and supplier visitors

The customer, Phiaro, an automotive design firm, faced immense financial and time barriers in producing drivable concept cars for prototyping and experimental design. To overcome this, they partnered with vendor Varjo, utilizing their XR-3 mixed reality headset to radically reduce the cost and resources needed to turn 3D renders into full-scale, drivable prototypes.

The solution implemented by Varjo allowed Phiaro to merge a real-world video feed with photorealistic 3D car renders, enabling drivers to physically operate a base vehicle while experiencing a virtual interior and exterior. This use of Varjo's mixed reality technology created a revolutionary development platform that massively accelerated automotive design and iterative prototyping, generating major industry interest with over 450 visitors from OEM and tier one suppliers coming to see a demonstration.

Phiaro